Palin's Book Tour Builds on Effective Web Strategy
Sarah Palin will launch her national book tour next week, one part of a carefully crafted strategy that has allowed the former vice-presidential candidate to leapfrog traditional media outlets and appeal directly to her dedicated and vocal fan base. The coming tour through small towns and midsize cities is designed mostly to maximize sales of "Going Rogue: An American Life," which will be formally released Nov. 17. But associates say it also serves as a reintroduction for Ms. Palin and a warm-up for what promises to be a starring role in next year's midterm elections and, if her supporters get...
Original Article: Forum: News/Activism
Tags: Fan Base, Launch, Midsize Cities, Midterm Elections, National Book Tour, Presidential Candidate, Sarah Palin, Traditional Media Outlets, Web Strategy, X27